Today is the day. Signing day for college football. High School athletes all over the US are walking a little taller today. It really doesn’t matter who you signed with right now, just as long as you signed. Many things will change for these players over the coming months, but today there is at least one change:
Rivals will be redefined.
You thought your rival was the high school across town, but not anymore. You thought Texas was your rival, but you didn’t sign with A&M or OU. You have to redefine your rival. Refocus your goals.
So I could go on forever talking about college football, but I’m a sales guy now. My rivalries are not televised, written about, or talked about like they once were. However, I still need to define my rivals, and college football paints a great picture for how I should do that.
Texas doesn’t look at Praire View A&M as a rival. They compete with USC, OU, and Florida for recruits. The 2 and 3 star recruits are largely ignored, and they fall to smaller schools. In the sae way, I need to define who my perfect client should be, and focus all my attention on them.
Another aspect of recruiting is the sharing of information. If you think a kid has big potnetial, but he’s ust not good enough for your school, you may pass the info along to a coach at a smaller school. Likewise, as I come into contact with companies who can’t afford my services, but want SEO, I should have a smaller company in mind to pass them to.
Not every company in your industry is your rival.
So who’s your true rival, and how do you partner with other companies in your industry?
Words of Wisdom – “If you think in terms of a year, plant a seed; if in terms of ten years, plant trees; if in terms of 100 years, teach the people.” – Confucius